By Rahul Rungta

The Digital Marketing Expert Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing. 

Throughout this course, we will attempt to understand the underlying principles of Digital Marketing, build an appreciation for the various possibilities/opportunities in front of us and how we can leverage technology to get a stronger sense of engaging with customers.

Hands-on learning with live projects and simulation exams complement world-class course content in SEO, PPC, social media, and web analytics.

Total 30 Hours – 10 hours of contact learning spread over 1 Week + 20 hours of self-paced learning

  • How Adwords Work
  • Keyword Research
  • Understanding Ad Text Format
  • Search vs Display
  • Setting Up Billing
  • Creating Your First Campaign
  • Adwords Best Practices
  • Bidding & Quality Score
  • Remarketing
  • Setting Up Conversions
  • Campaign Assessment
  • Introduction To LinkedIn & FB Ads
  • Creating your first ads on LinkedIn & FB
  • Content Marketing on LinkedIn
  • Content Marketing on FB
  • FB vs LinkedIn
  • Campaign Best Practices
  • Introduction to Landing Pages
  • Creating Successful Landing Pages

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