Paid Campaigns
By Rahul Rungta
- 4 Modules
- 30 Hours
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The Digital Marketing Expert Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing.
Throughout this course, we will attempt to understand the underlying principles of Digital Marketing, build an appreciation for the various possibilities/opportunities in front of us and how we can leverage technology to get a stronger sense of engaging with customers.
Hands-on learning with live projects and simulation exams complement world-class course content in SEO, PPC, social media, and web analytics.
Total 30 Hours – 10 hours of contact learning spread over 1 Week + 20 hours of self-paced learning
- How Adwords Work
- Keyword Research
- Understanding Ad Text Format
- Search vs Display
- Setting Up Billing
- Creating Your First Campaign
- Adwords Best Practices
- Bidding & Quality Score
- Remarketing
- Setting Up Conversions
- Campaign Assessment
- Introduction To LinkedIn & FB Ads
- Creating your first ads on LinkedIn & FB
- Content Marketing on LinkedIn
- Content Marketing on FB
- FB vs LinkedIn
- Campaign Best Practices
- Introduction to Landing Pages
- Creating Successful Landing Pages