Advanced Digital Marketing
By Rahul Rungta
- 8 Modules
- 150 Hours
- Ask A Question
The Digital Marketing Expert Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing.
Throughout this course, we will attempt to understand the underlying principles of Digital Marketing, build an appreciation for the various possibilities/opportunities in front of us and how we can leverage technology to get a stronger sense of engaging with customers.
Hands-on learning with live projects and simulation exams complement world-class course content in SEO, PPC, social media, and web analytics.
Total 150 Hours – 100 hours of contact learning spread over 3 months + 50 hours of self-paced learning
- Power of Story Telling Online
- Online vs Offline
- Why SEO
- SEO vs PPC
- Understanding Call To Actions
- Websites – Introduction & Various Types
- On-Page
- Off-Page
- Website Assessment
- SEO Best Practices
- How Adwords Work
- Keyword Research
- Understanding Ad Text Format
- Search vs Display
- Setting Up Billing
- Creating Your First Campaign
- Adwords Best Practices
- Bidding & Quality Score
- Remarketing
- Setting Up Conversions
- Campaign Assessment
- Introduction To LinkedIn & FB Ads
- Creating your first ads on LinkedIn & FB
- Social Media Platforms
- Content Marketing
- Quora & Slideshare
- Social Media Management Tools
- Social Media Calendar Set Up
- Organic Outreach
- Influencer Marketing
- Using Canva
- Social Media Best Practices
- Introduction to Email Marketing
- Contact Segmentation
- Creating High-Performance Emails
- Lead Nurturing
- Introduction to Marketing Automation
- Introduction to Landing Pages
- Creating Successful Landing Pages
- Shopping Cart Abandonment & Recovery
- Amazon SEO
- Amazon Ads
- Listing Products on Amazon & Flipkart
- Google Shopping
- Google Analytics
- Facebook Insights
- LinkedIn Insights
- YouTube Analytics
- Creating Custom Dashboards