Starter Digital Marketing
By Rahul Rungta
- 6 Modules
- 80 Hours
- Ask A Question
Driven by increased internet penetration, wireless broadband and mobile technology,
consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment,
education, news and business needs.
The Digital Marketing Expert Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing.
Throughout this course, we will attempt to understand the underlying principles
of Digital Marketing, build an appreciation for the various possibilities/opportunities
in front of us and how we can leverage technology to get a stronger sense of engaging
with customers.
Hands-on learning with live projects and simulation exams complement world-class
course content in SEO, PPC, social media, and web analytics.
Total 80 Hours – 30 hours of contact learning spread over 1 Months + 50 hours of self-paced learning
- Power of Story Telling Online
- Online vs Offline
- Why SEO
- SEO vs PPC
- Understanding call to actions
- Websites – Introductin & Various Types
- On-Page
- Off-Page
- Website Assessment
- SEO best practices
- How adwords work
- keyword research
- understanding as text format
- search vs display
- setting up billing
- creating your first campaign
- adwords best practices
- social media platforms
- content marketing
- quora & slideshare
- social media management tools
- social media calendar set up
- organic outreach
- influencer marketing
- using canva
- social media best practices
- google analytics
- facebook insights
- linkedIn insights
- introduction to email marketing
- contact segmentation
- creating high-performance emails
- introduction to landing pages
- creating successful landing pages