Starter Digital Marketing

By Rahul Rungta

Driven by increased internet penetration, wireless broadband and mobile technology,
consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment,
education, news and business needs.

The Digital Marketing Expert Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing.
Throughout this course, we will attempt to understand the underlying principles
of Digital Marketing, build an appreciation for the various possibilities/opportunities
in front of us and how we can leverage technology to get a stronger sense of engaging
with customers.

Hands-on learning with live projects and simulation exams complement world-class
course content in SEO, PPC, social media, and web analytics.

Total 80 Hours – 30 hours of contact learning spread over 1 Months + 50 hours of self-paced learning

  • Power of Story Telling Online
  • Online vs Offline
  • Why SEO
  • SEO vs PPC
  • Understanding call to actions
  • Websites – Introductin & Various Types
  • On-Page
  • Off-Page
  • Website Assessment
  • SEO best practices
  • How adwords work
  • keyword research
  • understanding as text format
  • search vs display
  • setting up billing
  • creating your first campaign
  • adwords best practices
  • social media platforms
  • content marketing 
  • quora & slideshare
  • social media management tools
  • social media calendar set up
  • organic outreach
  • influencer marketing
  • using canva
  • social media best practices
  • google analytics
  • facebook insights
  • linkedIn insights
  • introduction to email marketing
  • contact segmentation
  • creating high-performance emails
  • introduction to landing pages
  • creating successful landing pages

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